The Evolution of Press Releases
A press release is a written public relations announcement that is made to draw media attention or to launch a product. The first press release was discovered in 1906 by Ivy Lee, who is known as the...
View ArticleThe Legend of the Candy Cane
Here at Sammis & Ochoa, Christmas is one of our favorite times of the year so we wanted to share with you a little story on the true meaning of Christmas. A candy cane is the most common candy that...
View ArticleQuick Study Tips for The New Semester
Here at Sammis & Ochoa we have the privilege of having interns every semester to help them in succeeding in their professional goals. Along with this, we would also like to help them succeed in...
View ArticleSuper Bowl, the Most Wonderful Time of the Year … for Advertisers
Superbowl is watched by an extremely large amount of people, even if they don’t know who is playing or like either team. The reason for this is for the commercials, they are the talk of the evening and...
View ArticleTips for Celebrating Valentine’s Day Without Breaking Your Bank
Valentine’s Day is quickly approaching and I’m sure many of us are waiting until last minute to get our significant other something special. We all want to get great gifts but, with this economy we all...
View Article‘From Your Valentine’
Happy Valentine’s Day from Sammis & Ochoa! As we all know Valentine’s Day is a day filled with love, flowers, balloons, and candy! Why do we celebrate Valentine’s Day though? It is actually still...
View ArticlePR, what does is mean?
Public Relations has been used for centuries but it wasn’t until the 20th century where it became a profession. It was always given different definitions and the earliest one that was best understood...
View ArticleSpring Your Office into Cleaning Action
It’s time for spring cleaning! That means cleaning and organizing your office too. Having an organized office helps you know where everything is and makes it easier to get to the things you need. If...
View ArticleGraduating This Semester? Learn to Market Yourself
With graduation right around the corner I’m sure students are beginning to stress with what they should do after college. Everyone is competing for a job right now and you are up against the thousands...
View ArticleTo Intern or Not to Intern? That is the Question
Each school semester our firm finds San Antonio’s best young PR talent and hires them as interns. This semester we found a rockstar named Morgan Westerman. Morgan is set to graduate from UTSA May of...
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